01 May How One Business is Adapting to a New Way of Working
One of the things that has impressed me so much with regards to our new way of living is how businesses have adapted to the environment that we are now living. One of the first to do this was Nick Blythe from Paella Fella and below Nick writes how this has been:-
Coping & Catering with Covid-19
As premium event caterers the impact of Covid-19 measures could not have been more immediate on our business. Social distancing. Working from home. No mass gatherings. No weddings. No parties. No business.
The irony is not lost on us having started the year with our strongest performance in 3 years. Last year, 2019, was a pivotal year for Paella Fella. We proudly celebrated a decade in event catering with a dedicated year of marketing and promotional activities. We took time to evaluate our business model, recruit new expertise, and implement changes to our operations and communications. All of this with a view to laying the foundation for the next successful decade.
So where does Covid-19 leave a catering business with no-one to cater?
Essentially in a sink or swim scenario. Contingency planning and a quick turnaround to launch a contactless home delivery service in under a week are keeping us afloat and have taken the business in a new direction. Flexibility and versatility are our new buzz words. It is not business as usual but ‘crisis as usual’, and somehow, we have found our new normal amid a global pandemic. It is early days and we are a long way from being a Covid-19 success story however, this crisis has challenged us to diversify and grow the business in new tactical ways, and to either embrace change or go bust.